Director of Sales and Marketing

Director of Sales & Marketing at The Historic Abbey Resort

posted July 10, 2025

Compensation: $110,000 to $125,000 per year

JOB SUMMARY: As an Abbey Resort associate, you will have the opportunity to be part of an incredible team at a full service resort situated on the beautiful shores of Geneva Lake. We aim to hire individuals who are ready and committed to exceed the expectations of every guest by genuinely creating lasting memories, maintaining a positive attitude and by providing outstanding service every time.

BASIC FUNCTION: The Director of Sales & Marketing is responsible for the strategic direction, management and participation in the direct sales effort in the group, corporate, leisure and travel markets and catering/social events. In addition, will be responsible for recruiting top talent to positions for each of these markets. Responsible for the forecasts and budgets of the sales and marketing departments.

QUALIFICATIONS: EDUCATION, KNOWLEDGE, TRAINING, & WORK EXPERIENCE

· College degree or Associate’s degree with experience.

· Minimum seven years’ experience in the hospitality field.

· Minimum three years’ experience in hospitality Sales leadership.

· Excellent written and oral communication skills.

· Supervisory and personnel management experience.

· Aggressive, outgoing and self-motivating individual with pleasant personality.

ESSENTIAL FUNCTIONS:

· Direct all facets of the group sales effort to meet or exceed budgeted revenue and department profits.

· Develop and implement the annual group sales & marketing plan, monitoring all programs for measurement against desired results.

· Develop and manage annual group marketing budget to achieve revenue. Targets a cost effective model.

· Create a marketing strategy toward the most lucrative market segment in the group rooms’ marketplace.

· Direct all facets of the leisure marketplace.

· Work together with the General Manager to establish pricing and yield management execution to maximize rate and occupancy with varying supply and demand conditions.

· Work with the Controller in all related forecasting of revenue outlooks, budgeting and monthly expense management.

· Establish group sales goal, forecasting group room nights and group room revenues; budgeting and management of the group sales effort.

· Establish the leisure sales goals, forecasting leisure revenues and budgeting.

· Direct the sales and administrative effort on a day-to-day basis in accordance with objectives outlined in the Marketing Plan.

· Oversee the sales and marketing events for all catering and social business.

· Assisting, coaching, training, motivating and counseling of all Sales Managers and sales staff.

· Stay abreast of industry trends and make recommendations of changes, which would affect operations.

· Coordinate direct sales activities including road shows, blitzes, group promotions and familiarization trips.

· Set-up and conduct site inspections for entire property.

· Prepare all reports on a timely and accurate basis.

· Be Delphi/Amadeus knowledgeable and use in room and space bookings.

· Assist all Division heads in establishing quality product standards and service levels that establish the property as a 4-star competitor.

· Design, implement, and monitor the marketing strategy toward key target markets to achieve revenue objectives.

MARGINAL FUNCTIONS:

· Effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgrounds

· Required to perform other tasks and duties as assigned.

· Scheduled hours may vary on business needs and may or may not include holidays, weekends, various shifts, overtime, or reduced hours.

ENVIRONMENT: Indoor office area with carpet. Well-lit with good ventilation.

We are an Equal Opportunity Employer

M/F/D/V

The Abbey Resort

Hotel with 334 Rooms

The Friendliest Resort in Lake Geneva is growing our team!

Explore everything a career in hospitality has to offer when you join the team at The Abbey Resort. We aim to hire individuals who are ready and committed to a "Can Do" Attitude by creating memorable experiences in the lives of all we serve.

As part of the Abbey Resort family, you will have the opportunity to join an incredibly talented team with great benefits and opportunities for growth and advancement both in our resort and at our sister properties worldwide.

Benefits 

  • Employee discounts on property and at other First Hospitality properties
  • Guest room discounts for friends and family
  • Free meals with every shift
  • On the job training
  • Welcoming and supportive global network
  • Medical, dental, and life insurance, 401K and more for full-time employees
  • Dental, Vision, and Teladoc benefits for part-time employees 
  • Housing options at our retreat center