What's in it for you:

• Insurance enrollment available from DAY 1!
• Paid time off available from DAY 1!
• Holiday pay available from DAY 1!
• 401(k) enrollment after 30 days!
• Hotel and travel discounts at worldwide destinations!
• Professional development and promotion opportunities!

Director of Sales & Marketing

The Abbey Resort – Lake Geneva, WI

Where hospitality meets the harbor... and your next big opportunity awaits.

The Abbey Resort is more than just a hotel—it’s a lakeside landmark. As the only full-service resort on the shores of Geneva Lake, we blend timeless charm with modern amenities, drawing generations of guests seeking connection, celebration, and relaxation.

We’re now seeking a Director of Sales & Marketing to lead our commercial strategy, inspire our team, and drive meaningful revenue across group, leisure, and catering segments. If you're a visionary sales leader who sees opportunity where others see status quo, this is your stage.

What You’ll Do:

Set the strategic direction for group, corporate, leisure, and social catering sales

Lead and mentor a passionate sales team to exceed revenue targets and service standards

Create and execute annual sales and marketing plans with bold thinking and a clear ROI focus

Partner closely with Revenue and Operations to optimize pricing, forecasting, and guest experience

Represent The Abbey with flair—hosting site visits, roadshows, blitzes, and FAMs

Build partnerships that matter: clients, agencies, planners, community stakeholders

Make data your superpower—delivering insightful forecasts, reports, and performance tracking

Keep your finger on the pulse of market trends, competition, and what makes people say “yes”

Who You Are:

A sales strategist and coach with at least 7 years in hospitality and 3+ years leading high-performing sales teams

Energetic, entrepreneurial, and ready to leave your mark on a beloved brand

Excellent communicator with a sharp sense for storytelling, negotiation, and relationship-building

Comfortable with the numbers—budgeting, forecasting, revenue strategy are second nature

Tech-savvy with tools like Delphi/Amadeus and a love for data-informed decisions

Why The Abbey:

An uncapped incentive plan, the more you book the more you bonus!

A flexible hybrid work schedule, up to 2 days remote.

A destination property that practically sells itself, but needs your strategy to grow

A collaborative culture where your ideas matter and your leadership is valued

A chance to lead with purpose, in a place where guests come to make lifelong memories

Scenic views, historic charm, and the kind of role sales leaders dream about

Ready to lead at the lake? Apply now and be part of a team that’s redefining resort hospitality.

About First Hospitality…

Founded in 1985 and based in Chicago, First Hospitality is a forward-thinking hotel development, investment, and management company.  First Hospitality’s strategic vision is to create value for all through excellence and an openness to doing things differently.

First Hospitality seeks to attract and retain a high-performing and diverse workforce in which employee’s differences are respected and valued to better meet the varying needs of the customers we serve.  FH fosters an inclusive work environment that promotes collaboration, flexibility, and fairness.  Equal Opportunity Employer.