Position Begins Late March/Early April

JOB SUMMARY: As an Abbey Resort associate, you will have the opportunity to be part of an incredible team at an all service resort situated on the beautiful shores of Geneva Lake. We aim to hire individuals who are ready and committed to exceed the expectation of every guest by genuinely creating lasting memories, maintaining a positive attitude and by providing outstanding service every time.

BASIC FUNCTION: This is the perfect opportunity for someone looking to take that next step to start growing their career! This role is responsible for coordinating and executing the marketing strategies and activities of the resort under the direction of the Director of Marketing, Director of Sales & Marketing, and General Manager. The ideal candidate for this position will be a creative individual with fantastic communication skills, attention to detail, and excellent time management. 

You will have the opportunity to build creative marketing elements using graphic design skills, launch marketing campaigns and utilize marketing skills to support a marketing plan and the often-changing marketing tactics, including internal and external projects. You will also coordinate initiatives with marketing partners and maintain applicable planning documents.

QUALIFICATIONS: EDUCATION, KNOWLEDGE, TRAINING, & WORK EXPERIENCE

•High School diploma or equivalent. 

•Bachelor’s or associate degree preferred in Marketing, Communication, Graphic Design, or related field or equivalent experience. 

•Excellent computer skills, including desktop publishing required. Apple Mac proficiency as well as Adobe Suite, Canva, Microsoft Office and similar web editing packages. 

•Photography & videography knowledge with skills in Photoshop or video editing programs is a plus. 

•Graphic Design skills are necessary. 

•Excellent written and oral communication skills. 

•1-2 years of marketing experience in relevant field. Previous hospitality experience is a plus. 

•Strong organizational skills with the ability to prioritize between multiple projects while completing tasks in a timely manner. 

•Outgoing and self-motivating with a pleasant personality. 

ESSENTIAL FUNCTIONS:

•Use graphic design skills for creative elements such as leisure and group marketing pieces, digital advertising, social media multimedia promotions, direct mail brochures, menu creation and updates, in-hotel promotions digital and signage.

•Work with property departments to support their promotion needs including spa and restaurants.

•Create and implement local e-mail campaigns.

•Create and manage content on social media platforms, monitor and respond to comments and messages as the voice of the resort.

•Create and promote photo and video content for the resort.

•Coordinate advertising campaigns as directed by the Director of Marketing or Director of Sales & Marketing.

•Coordinate with CRM agency on execution of primary direct marketing initiatives including email and print at the direction of the Director of Marketing or Director of Sales & Marketing.

•Coordinate e-mail capture program in all outlets.

•Manage the resort guest loyalty “Lake Club” program.

•Plan and manage resort events from beginning to end by coordinating with vendors, creating marketing collateral for event advertising, maintaining online ticket sales, welcoming guests and taking photos at events.

•Track and order supplies and marketing materials.

MARGINAL FUNCTIONS:

•Scheduled hours may vary on business needs and may or may not include holidays, weekends, or various shifts.

•Will perform additional duties as requested by the Director of Marketing and/or Director of Sales & Marketing.

•Assist other departments if necessary.

•Effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgrounds

ENVIRONMENT: Indoor office area with carpet.  Well-lit with good ventilation.