About this job…

The Area Marketing Manager for Premium Select Hotels serves as a vital connector between corporate marketing strategy and property-level execution. This role ensures brand compliance, drives quick activations, and provides marketing expertise to support properties in optimizing brand tools, monitoring KPIs, and enhancing digital performance.

Chicago or Chicagoland Based: Remote Work Style

What you’ll be doing…

Develop Marketing Strategies and Content:

• Lead a portfolio of US-based Premium Select branded properties.
• Ensure brand compliance across all digital marketing efforts in alignment with brand marketing and First Hospitality standards and staying current with hotel guidelines.
• Manage paid media campaigns, including budget allocation, targeting, deployment, and performance reporting for both organic and paid channels.
• Plan and execute marketing activations aligned with commercial strategy, collaborating with sales, revenue, and operations leaders to address need periods.
• Monitor and analyze property KPIs, providing actionable recommendations and adjusting plans to achieve targets.
• Maintain hotel photography guidelines and oversee onsite photo and video shoots.
• Lead marketing best practices and pilot innovative marketing initiatives in partnership with corporate and brand teams.
• Conduct quarterly audits across assigned portfolio, evaluate content scores by channel monthly.
• Actively participate in monthly commercial strategy meetings and support the development of annual Sales & Marketing plans and budgets.
• Support internal marketing communications by coordinating company announcements, recognition initiatives, and other employee engagement efforts across corporate and property teams.
• Oversee portfolio social media efforts, driving following and engagement, fostering collaboration amongst broader marketing strategies.
• Work with external agencies and vendors as needed to align on strategic objectives, execute campaigns, and track performance.
• Maintain integrity of the company’s branding, mission, vision, values, and positioning in all aspects of communication
• Complete additional job duties reasonably related to the overall scope of work as assigned or deemed necessary

Qualifications

• 4+ years of marketing experience, preferably in hospitality or multi-property environments.
• Bachelor’s degree in Marketing, Communications, or Hospitality Management (or equivalent experience).
• Strong understanding of hotel performance metrics (ADR, RevPAR, OTA share) and their application to marketing strategy.
• Proficiency with brand marketing platforms and digital marketing tools.
• Excellent organizational, communication, and project management skills.
• Ability to collaborate across corporate teams, brand partners, and property leadership.
• Comfortable with remote work and travel up to 20%.

Communication:

• Highly organized with strong communication skills and a teamwork style to accomplishing goals
• Organization Skills, attention to detail and ability to multi-task required
• Ability to build positive relationship with property leaders and Corporate Office
• Performance focused
• Strong analytical skills with the ability to evaluate various options and quickly make recommendations
• Must be self-motivated and able to meet multiple deadlines
• Must be able to manage multiple projects in a fast-paced, deadline-driven environment

Physical:

• Remote work environment
• Paid time off including vacation and holidays
• Medical, dental, and vision insuranceLife and disability insurance
• 401(k) with company match
• Global hotel travel discounts across major brands

About First Hospitality…

First Hospitality is a nationally recognized hospitality investment, development, and management company. Founded by Stephen L. Schwartz in 1985—the company operates and owns properties throughout the United States with a portfolio of over 70 properties across 22 brands. First Hospitality credits its success to its award-winning, people-focused culture, which delivers outstanding guest experiences, high associate engagement, and superior financial performance. Frequently recognized as industry leaders and sought after by investors and guests alike, the company ranks among top employers and operates acclaimed hotels and restaurants, including multiple AAA Four Diamond properties. First Hospitality redefines industry standards; its vertically integrated platform provides immersive hotel and food and beverage experiences and world-class investment, development, and third-party management services.

First Hospitality seeks to attract and retain a high-performing and diverse workforce in which employee’s differences are respected and valued to better meet the varying needs of the customers we serve.  FH fosters an inclusive work environment that promotes collaboration, flexibility, and fairness.  Equal Opportunity Employer.